Professional SEO

In December of 2005 I was asked to do SEO for a customer who owns his online store parked at Yahoo. This was the first time that I worked as an SEO consultant. My work was to find suitable keywords or phrases, analyse competitors, and to optimise the whole site, especially the main page, for SEO purposes. When I did a keywords analysis with an unnamed software, I decided to go for phrases shade canopy and shade canopies. Of course, these phrases aren't the most competitive, but they are quite relevant to the theme of my customer's site. My goal was to get that site ranked well in MSN, Yahoo and Google. MSN and Yahoo are more content orientated than Google but good rankings in Google are usually natural when a site ranks well in other search engines.

After a heavy effort and hours of work, my first optimisation led to good rankings for the keyword "canopies" and the phrase "shade canopies". Fortunately, there is a relation between word "canopies" and "canopy" as the first one is the plural of the second one.

After 4 months, my SEO skills became professional and my customer was altogether satisfied with my SEO consultancy. Our project isn't finished yet, but his site has got more visitors and pageviews than anytime before. Naturally, he has also got more sales and his revenue from this site doubled.

You can see how SEO improvements has managed better rankings for the phrase "shade-canopies".


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